Customer Service
This module provides a practical overview of delivering high-quality customer service in a service-based environment.
Content provided by:
Mybrand Digital
Understanding Customer Service
This module provides a practical overview of delivering high-quality customer service in a service-based environment. It explores the difference between customer needs and expectations, and outlines key customer service principles such as first impressions, active listening, clear communication, empathy, and responding to feedback. Through examples and strategies, learners are encouraged to build strong customer relationships, both internally and externally.
By the end of the module, learners will be able to:
- Customer needs vs expectations
- General customer service principles
Relevant Australian Legislation:
- While this module does not reference specific legislation, customer service practices are often aligned with:
- Australian Consumer Law (ACL) under the Competition and Consumer Act 2010 (Cth) – where relevant, especially regarding complaint handling and consumer rights.
- Equal Opportunity and Anti-Discrimination Laws – ensuring inclusive and fair treatment of all customers.
This module will take approximately 15 minutes to complete.
